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YouTube Is Rolling Out Vertical Video Ads

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Improvise, adapt, and overcome—this could be YouTube’s mantra as it is now about to roll out vertical video ads. Welcome To The Era Of Vertical Videos On September 12, YouTube has announced at the Digital Marketing Expo & Conference (DMEXCO) that it will be supporting vertical video ads soon. This move aims to cater to the advertising requirements
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What Is Facebook Watch And How It Can Help Digital Marketers

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Facebook might soon not only be your source of your friends’ selfies and unsolicited shared posts. Enter Facebook Watch; basically, it is the giant social network’s answer to YouTube. So What’s Up With Facebook Watch? In a nutshell, announced in August 2017, Watch is a video-on-demand service that caters to Facebook users. According to the company’s press release,
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Working With an Influencer Agency of Record

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Every modern marketing strategy needs to start awareness and get engagement. It’s what drives people to know about a brand and ultimately leads to sales and conversions. The problem is, it isn’t as driven, successful, or cost-effective. Why? Most brands have many agencies working together on a single campaign.  And sometimes, their goals and direction are not all
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How Micro-Influencers Can Help Your Business Growth

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Reports indicating that Instagram influencer marketing has reached billion-dollar territory bring with them a certain level of worry. With rising follower counts and the consequent increase in cost per post, will your marketing budget be able to keep up? This is a completely-valid question by all means. However, before agonising about blowing half of your budget for a
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