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These Lesser Known Trends Will Shake the SEO World in 2019

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There’s nothing permanent in the world of search engine optimisation (SEO), except for change. Many of the effective techniques marketers have been using in the past couple of years have been deemed and proven obsolete — that’s how fast-paced the industry is. To succeed in 2019, your brand must be one step ahead of its competitors; keep on
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How SEO and CRO Affect Each Other and How to Make Them Work Together

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First thing’s first: search engine optimisation (SEO) and conversion rate optimisation (CRO) are not enemies. Ever since user experience has become one of the key components of CRO, many businesses started thinking SEO is dead, and some of them even discounted the benefits of SEO and painted CRO as the new hero. UX Vs. SEO However, the reality
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How Geofencing Can Take Your Digital Marketing to the Next Level

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Geofencing gives businesses the power to target ads and promotions to potential customers within a specific geographic area. This hyper-targeted, location-based type of marketing is an increasingly important trend today as it enables brands to engage with their market in a whole new way—with relevant and interactive content being sent directly to customers’ smartphones. But how exactly can
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