8 Marketing Tips For Black Friday Weekend

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In spite of being the celebrated spectacle that it is, planning a Black Friday marketing campaign is not that different from putting together any other advertising campaign. Perhaps the major difference is that during Black Friday, Sofa Sunday, and Cyber Monday, you get to exploit the hype that comes with this retail extravaganza. As with […]

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The Ultimate Black Friday and Cyber Monday Checklist: Is Your Business Ready?

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Not a few digital marketers lose sleep over planning for Black Friday. And who can fault them? Thanksgiving up until Cyber Monday may be just a few days, but according to statistics, they account for more than 20% of sales for the entire holiday season. Mind-blowing, isn’t it? The idea of thousands of customers who

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SEO Keywords to Focus on

4 Types of Keywords Every Australian Brand Should Focus On

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If you think keyword research can’t be more complicated, think again. Due to the many updates in Google’s algorithm, it is safe to say that the best practices for researching keywords a year ago might not work at all today. In addition to the ever-changing algorithm, another factor to look into is the influence of

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How To Avoid Common Social Media Marketing Mistakes

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Technology has triggered immense advancements in marketing. What used to be a field dominated by TV and print advertising is now an entire universe of SEO, social media, digital ads, and the like. However, marketing remains the same at its core: just like with advertisers in the past, coming up with customer-focused and emotion-rich strategies

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5 Best Tips for Creating Awesome Facebook Copy

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Copywriting quality can make or break your Facebook ad. Sure, using amazing images and compelling videos can pique the interest of your customers—but it’s usually the copy that seals the deal. Catching people’s attention is great, but for an ad to truly succeed, it must be able to persuade viewers to take your desired action.

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2 new video options for facebook

Two New Facebook Video Ad Options for Advertisers

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In anticipation of Advertising Week and the impending Holiday season, Facebook has unveiled two new ways to buy and deliver video ads on their platform. Facebook is evidently determined to claim its share of the video advertising pie, which was previously a YouTube stronghold. The two new options, In-Stream Reserve and ThruPlay, aim to provide

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5 Things You Should be Doing With Facebook

5 Things You Should Be Doing With Facebook Ads’ Lookalike Audiences

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Facebook has been proven to be a practical and cost-efficient channel for reaching potential clients. As early as May 2007, the social media giant has been effectively bridging the gap between brands, both established and up-and-coming, to their target audience. Fast forward to 2018, after undergoing numerous updates to cater to the ever-changing needs of

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