Search Insights Blog

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3 Things You Need to Do to Extend Your Content’s Reach

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You don’t have to be a multi-awarded and seasoned marketer to know for a fact that content marketing works. There are countless stories that prove this, but if you’re still uncertain about how it can help your brand, allow us to give you some numbers. According to a study conducted by Content Marketing Institute, 89% of surveyed B2B
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5 SEO Traps That Even Experienced Specialists Fall For

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If there’s one thing to be certain about with search engine optimisation (SEO), its intricate nature can catch even the most experienced specialists off guard. Because there are so many tasks to accomplish, data to analyse, websites to audit, and keywords to research, it is easy to get lost in the process. Even a seemingly petty mistake may result
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5 Things You Should Be Doing With Facebook Ads’ Lookalike Audiences

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Facebook has been proven to be a practical and cost-efficient channel for reaching potential clients. As early as May 2007, the social media giant has been effectively bridging the gap between brands, both established and up-and-coming, to their target audience. Fast forward to 2019, after undergoing numerous updates to cater to the ever-changing needs of brands and users,
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How to Integrate Paid and Organic Search

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There are many things said about paid and organic search, but one misconception stands out—they can’t work in harmony. In this blog, we will sort this myth out and shed some light on this important topic: integrating paid and organic search. While paid and organic search are different in many aspects, it does not mean they can’t work
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