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Black Friday & Cyber Monday Social Media and Content Marketing Strategy

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If you’re an Australian online retailer, chances are you’re right smack in the middle of prepping for this year’s Black Friday and Cyber Monday spree. We all know that crafting irresistible deals and massive discounts are extremely-effective ways to convince customers to shop, but to truly maximise your ROI, knowing what to offer is just a piece of
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8 Marketing Tips For Black Friday Weekend

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In spite of being the celebrated spectacle that it is, planning a Black Friday marketing campaign is not that different from putting together any other advertising campaign. Perhaps the major difference is that during Black Friday, Sofa Sunday, and Cyber Monday, you get to exploit the hype that comes with this retail extravaganza. As with any other marketing
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The Ultimate Black Friday and Cyber Monday Checklist: Is Your Business Ready?

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Not a few digital marketers lose sleep over planning for Black Friday. And who can fault them? Thanksgiving up until Cyber Monday may be just a few days, but according to statistics, they account for more than 20% of sales for the entire holiday season. Mind-blowing, isn’t it? The idea of thousands of customers who are hungry to
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How To Avoid Common Social Media Marketing Mistakes

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Technology has triggered immense advancements in marketing. What used to be a field dominated by TV and print advertising is now an entire universe of SEO, social media, digital ads, and the like. However, marketing remains the same at its core: just like with advertisers in the past, coming up with customer-focused and emotion-rich strategies serves as your
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