Case Study

  • 81% YoY Traffic Growth
  • 654 First Page Ranks
  • 269% Growth in email database
  • 200,000 New likes and Followers
  • 40:1 Return on Investment
  • The Challenge

    In mid-2013 the phenomenal growth of the CAMILLA brand had not been reflected in the ecommerce business. CAMILLA gave Search Insights a specific set of tasks, improve the performance of the website, increase traffic and sales from marketing activities and grow the databases of the brand.

  • The Execution

    Working closely with the brand, Search Insights quickly deployed development teams to resolve the immediate website technical issues. Once stable, consulting was provided to tender and secure a new development partner who would go on to create the award winning website currently in operation

    Strategic growth and channel planning was undertaken, defining a roadmap for the 12-24 months ahead. Ambitious traffic and sales targets were drawn up before the deploying Search Engine Optimisation, Email Marketing, Paid Advertising and Social Media Optimisation services.

    Monthly analytics and strategy reviews were conducted and channels plans dynamically optimised over the course of the year to adjust to the fluid digital market and achieve optimal performance.

  • The Result

    in the third year of partnership, the online store is consistently the best performing company wide. Search Insights is now leveraging the growth and success of the Australian ecommerce business into the United States.

  • A deep understanding of ecommerce consumer behaviour, quick win optimization strategies, technology expertise and suburb client service are the core of this great team. Search Insights has provided strategic planning services for digital, ROI optimisation, search marketing, social and email acquisition and ecommerce analytics over the last 3 years. These revenue generate activities coupled with implementing technical ecommerce solutions have lifted our digital business to the next level.
    Gabrielle | Digital Marketing Manager, Camilla

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