Case Study

  • 123% Increase in Organic Traffic
  • 101% Increase in Website Sales
  • 458% Increase in Search visibility
  • 10x Increase in First Page Ranks
  • The Challenge

    Designer Forum selected Search Insights to improve their stagnant Search Advertising efforts and increase the overall effectiveness of their ecommerce department.

  • The Execution

    Providing an extensive site analysis, Search Insights was able to recommend an optimised code structure to make the website substantially more SEO-friendly, while not impacting user experience.

    In addition to on-page SEO strategies, targeted articles were written and placed across relevant fashion and lifestyle websites to curate the Designer Forum offering to prospective customers. These strategies provided a significant benefit to impact Google rankings and deliver highly qualified customer traffic.

    A retargeting campaign was developed to complement the traffic driven to the site.

  • The Result

    The ecommerce website has growth into the highest turnover store in the company. The engagement has expanded beyond SEO to include Retargeting & Facebook Advertising, each fuelling incremental sales lifts.

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