To the uninitiated, Search Engine Optimisation (SEO) is like rocket science. But these days, to brands that have been exposed to this online marketing method, SEO is simply table stakes. Why? Let’s go back to the mid-2000s. During its heydays, most companies that greatly depended on digital marketing have turned to SEO as the go-to […]
Here’s Why Today’s Businesses Think SEO Isn’t a Specialised Practice Read More »
You don’t have to be a multi-awarded and seasoned marketer to know for a fact that content marketing works. There are countless stories that prove this, but if you’re still uncertain about how it can help your brand, allow us to give you some numbers. According to a study conducted by Content Marketing Institute, 89%
3 Things You Need to Do to Extend Your Content’s Reach Read More »
If there’s one thing to be certain about with search engine optimisation (SEO), its intricate nature can catch even the most experienced specialists off guard. Because there are so many tasks to accomplish, data to analyse, websites to audit, and keywords to research, it is easy to get lost in the process. Even a seemingly petty
5 SEO Traps That Even Experienced Specialists Fall For Read More »
