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Here’s Why Today’s Businesses Think SEO Isn’t a Specialised Practice

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To the uninitiated, Search Engine Optimisation (SEO) is like rocket science. But these days, to brands that have been exposed to this online marketing method, SEO is simply table stakes. Why? Let’s go back to the mid-2000s. During its heydays, most companies that greatly depended on digital marketing have turned to SEO as the go-to strategy to introduce
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