Improvise, adapt, and overcome—this could be YouTube’s mantra as it is now about to roll out vertical video ads.
Welcome To The Era Of Vertical Videos
On September 12, YouTube has announced at the Digital Marketing Expo & Conference (DMEXCO) that it will be supporting vertical video ads soon. This move aims to cater to the advertising requirements of most brands and their creative agencies.
This isn’t new for YouTube, however. Since 2017, the video-sharing website has been supporting vertical videos uploaded by users. “As more video gets shot vertically, we want to take advantage of the full canvas and not just have it rammed into the horizontal layout with black bars on the side,” says YouTube chief product officer Neal Mahon.
Keeping Up With The Competition
June 2018 marked the advent of Instagram’s IGTV, a platform that allows users to watch and upload vertical videos of up to an hour. While IGTV currently doesn’t support ads, we all know that it is where Instagram plans to go. And with Instagram’s active monthly users are than a billion now, YouTube has to step up its game.
As a reaction to the trend of vertical videos, YouTube has decided to stop playing the observer role. According to YouTube’s Mahon, referring to vertical videos, “It’s actually something we had been hearing from advertisers and their creative agencies for some time, and now we’re happy to deliver it and my expectation is that what they do with it will exceed our expectations from a creativity standpoint.”
What Does This Mean To Australian Brands?
The rise of vertical video ads could mean one thing for Aussie advertisers—more creative ads! Advertisers won’t be stuck in creating horizontal videos anymore; they can go crazy with the ideas that involve vertical videos—a challenge that agencies would love to get their hands on.
As for the Australian brands, they should be open to new ideas for their YouTube video ads as there are more options for them now.
If your brand is looking at the possibility of beefing up its online ads, let our marketing specialists give you a hand. Advertising doesn’t only involve shooting and editing a video, that’s not even half of the battle. Get your brand a digital marketing agency that’ll help you in all stages of the process.
Give us a call or send us a message, and we’ll be more than happy to entertain your queries.