Search Insights Blog

Share

How to Integrate Paid and Organic Search

Share

There are many things said about paid and organic search, but one misconception stands out—they can’t work in harmony. In this blog, we will sort this myth out and shed some light on this important topic: integrating paid and organic search. While paid and organic search are different in many aspects, it does not mean they can’t work
Read More

Share

These 7 Tricks Will Turn Bad SEO to Good SEO

Share

Let’s set the records straight: search engine optimisation (SEO) isn’t rocket science. Well, for Australian business owners who have little to no clue about how this marketing technique works, SEO could be an overwhelming investment to take. But let’s put everything in perspective. It’s Confusing But It’s Not Rocket Science The jargon thrown around by marketers can easily
Read More

Share

How to Find the Perfect Influencer for Your Australian Brand

Share

A few weeks ago, we published a blog entitled How Micro-Influencers Can Help Your Business Growth, which discussed how Australian brands can benefit from working with an influencer. Today, we will use that blog as a launch pad for more adventures to the world of influencer marketing. A Deeper Dive into the World Micro-Influencers In the mentioned blog,
Read More

Share

Instagram Stories Can Help Your Business: Here’s How

Share

If you think the Instagram Stories feature was only developed to serve as a bucket for all your IG-worthy escapades throughout the day, think again. This Snapchat-like feature can be utilised for digital marketing purposes. That’s right; you can use it to promote your brand online and to generate more sales if used correctly. The important question is:
Read More

Share

5 SEO Content Sins You Should Never Commit

Share

Murphy ’s Law says it best—anything that can go wrong will go wrong. Yes, even in SEO content. Poorly written content can drastically affect your site’s SEO ranking. And to make things even worse, bad SEO content is always hard to catch. You may think that you deserve the Pulitzer Prize only to know that it is full
Read More