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Here’s Why Today’s Businesses Think SEO Isn’t a Specialised Practice

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To the uninitiated, Search Engine Optimisation (SEO) is like rocket science. But these days, to brands that have been exposed to this online marketing method, SEO is simply table stakes. Why? Let’s go back to the mid-2000s. During its heydays, most companies that greatly depended on digital marketing have turned to SEO as the go-to strategy to introduce
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5 Bad SEO Practices That All Australian Brands Shouldn’t Be Doing

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You might be wondering what’s the real deal with your site’s low ranking in the Search Engine Results Pages (SERP). You’ve been following all the rules, producing high-quality content and even maintaining active social media profiles—but what gives results? One Mistake Could Lead to Problematic Consequences Think of Search Engine Optimisation (SEO) as an intricate freeway like Australia’s Highway
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9 Ways to Increase Traffic to Your Website

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You’ve probably invested a ton of your hard-earned money into designing a great website, but it all amounts to zip if you’re not getting the traffic you need. Upping web traffic is crucial to growing your business and building your brand awareness, but how does a company do this in our saturated digital market? These nine ways to
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Social Media Marketing Tips for Businesses

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While an individual can thrive quite happily without any ties to social media, the same cannot be said for businesses. Even companies with little digital dependence need a digital presence. The reason is simple: social media is one of the first places people look for businesses. What’s more, through the power of social media marketing, it’s one of
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