Are you looking to migrate your website?
Did you migrate your website and see a large drop in revenue and traffic?
It can take just a few days for organic search visibility to collapse, but recovery can take several months or even years to restore.
Search Engine Optimisation is one of the most vital elements of the entire process, and far too many developers neglect or overlook it.
Designers and web developers are experts in their own right, however, they just don’t have the specialist insight, knowledge or particular skill set to pull off a smooth, risk-free SEO migration whilst growing or maintaining, rates of organic traffic.
Therefore, it’s essential that your SEO migration plan is solid and covers all basis before you launch.
Our SEO team has one of the most in-depth and comprehensive SEO migration plans in the industry, with thousands of hours of migration experience under their belt.
Don’t take the risk – give us 30 minutes & we’ll show you how we can help you and why our SEO migration process is the most comprehensive in the industry!
Our Migration Process
Section 1 – Before Launch
Our full review of the new site in the staging/production stage includes a 100 point checklist to ensure it’s technically sound before launch, including:
PRE MIGRATION TECHNICAL AUDIT & CHECKLIST
Our 100 point pre-technical audit will iron out any technical SEO issues before going live.
URL MAPPING PROCESS
A full list of organic pages to their new destination URLs on the staging/production site will be provided to the development team to install before migration.
This allows us to identify any potential risks before migration, and to flag the risks early before migrating.
DEVICE AND BROWSER TESTING
Across all browsers and popular devices on the new site before launch.
Baseline reporting of current organic rankings (keyword positions), organic traffic levels, current link profile and site speed test to compare performance after migration.
Full creation and backup of all metadata. This includes page titles, header tags, text, image alt tags.
OFFLINE SITE BACKUP
Full offline copy of the site to backup all content.
Section 2 – After Launch
URL MAPPING CHECK
Search Insights to check if old pages have been correctly mapped to new pages with the correct metadata.
POST MIGRATION TECHNICAL AUDIT
Full SEO Technical Audit on the new site. This includes reviewing account setup, indexing check and fixing duplication issues.
Check if on-page SEO Title | H1 | Content has been transferred over.
Post-migration report with potential issues with the migration.
MONITOR ORGANIC PERFORMANCE
Search Insights to monitor keyword ranking performance and organic traffic after migration for 60 days.
Closely monitor and report any losses in organic rankings whilst fixing any issues.